Brand Identity
Upstarter Podcasts is a podcast production and growth company that helps creators launch, scale, and amplify their voices.
The identity needed to capture the energy and innovation of the podcasting space while still maintaining professionalism.
Bold typography, layered visuals, and colorful gradients create a sense of movement and excitement that reflects the fast-paced world of podcasting.
Scope & Keywords:
Energetic • Bold • Modern • Creative • Dynamic
Squarespace website design & layout
Brand identity development and logo design
Color palette and gradient system
Visual direction for social and digital assets
Brand Story
Upstarter began with a simple mission: to provide aspiring podcasters with the tools, strategy, and support to grow shows into successful platforms.
The brand needed a digital presence that highlighted its diverse roster of creators while also making it easy for new podcasters to join the network.
The design emphasized both professionalism and creativity — showcasing Upstarter as a place where structure meets inspiration.
Designer’s choice
My favorite part of the Upstarter Podcasts brand is the use of gradients and color.
The vibrant overlays and dynamic tones give the brand a modern edge, making it feel exciting and alive — perfectly capturing the energy of podcasting and helping it stand out in a competitive industry.
From Vision To Identity — Your Next
Every project is a story of transformation — from vision to identity to a polished, professional presence. If you’re ready for a brand that feels timeless and impactful, let’s talk about how we can bring your next chapter to life.