What Is SEO?
The simple, strategic way your business becomes discoverable on Google.
Search engines are the first place people go when they need something — a facial studio, a dog trainer, an event venue, a coach, a photographer.
SEO (Search Engine Optimization) is what helps your business show up in those searches.
At its core, SEO is the behind-the-scenes structure, strategy, and content your website needs so Google can understand who you are, what you offer, and who you help. With strong SEO in place, your business becomes easier to find, easier to trust, and easier for the right clients to choose.
How SEO Works (In Plain English)
Search engines want to give people the best possible answer.
To decide which website deserves the top spots, Google looks at:
What your page is about
Whether your content matches what someone is searching
How easy your website is to navigate
If your site loads quickly
How well your content answers real questions
Whether your site is trustworthy and up-to-date
SEO brings all of those pieces together — strategy, content, keywords, structure, speed — so your business rises in search results instead of being buried under competitors.
Why SEO Matters for Your Business
Strong SEO gives your business long-term visibility that grows over time. It helps:
Put you in front of people who are already searching for what you offer
Build trust and authority
Reduce your dependence on social media
Compete with larger brands in your area
Increase traffic without increasing your workload
Strengthen your overall brand presence
SEO is one of the few marketing efforts that continues working long after you set it up.
How Google Uses AI (And Why SEO Still Matters)
Google now uses AI systems like RankBrain and BERT to understand meaning, context, and search intent — not just keywords.
This means:
Google is better at understanding natural language
Helpful content ranks higher than overly optimized content
Google can detect low-quality AI-generated pages
Strong structure (metadata, formatting, linking) is still essential
SEO hasn’t disappeared — it has evolved
AI makes search results smarter, but it still relies on well-organized, well-written pages to know where your content belongs.
SEO Q&A: Clearing Up the Most Common Myths
-
No — and yes.
Your website does need a strong SEO foundation (which is what my evergreen SEO project provides), and that part is a one-time strategic setup.
From there, SEO works best when it’s monitored or refreshed occasionally.
That’s why I offer optional monthly retainers and set up your Ubersuggest dashboard — so you can maintain traction with or without ongoing support. -
Unfortunately, no.
Google no longer rewards keyword stuffing — it actually penalizes it.
What matters now is clear structure, helpful content, and strategic keyword placement where it feels natural and relevant.
The goal is to make your content easy for humans to read and for Google to understand. -
Not necessarily.
Blogs help when done well, but most small businesses see bigger results from optimized service pages, location pages, and a well-structured homepage.
Your SEO foundation already covers this — blogs can be an optional extra, not a requirement. -
Yes — when they’re done strategically.
Blogs are one of the most effective ways to grow your SEO over time because they:Expand the number of keywords your site can rank for
Answer real questions people search for
Build topical authority in your industry
Give Google more high-quality pages to index
Keep your site fresh, relevant, and active
But:
Not every business needs a blog to rank well. Your SEO foundation, service pages, and location pages are still the core drivers of visibility.When you’re ready, blogging becomes an incredible accelerator — especially when each post is written to target a specific question, keyword, or client problem. I always encourage clients to add blogs once the website’s foundation is in place because it strengthens and expands your visibility long-term.
-
No.
Consistency matters, but posting for the sake of posting is not a ranking strategy.
Google cares more about quality, clarity, and user experience than frequency.
A few well-written, evergreen pages often outperform 50 rushed posts. -
Not at all.
Google uses AI in its algorithms, but AI doesn’t replace strong SEO structure.
In fact, AI-driven search relies even more on clear metadata, helpful content, and well-organized pages.
Your evergreen SEO project is already structured to align with how Google’s AI systems read websites today. -
Yes.
Social media helps people discover you — SEO helps people find you when they’re actively searching for what you offer.
These are two very different types of traffic.
Search traffic also tends to convert better because those visitors already have intent. -
ou have two options:
Maintain it yourself using the Ubersuggest dashboard I set up for you
Choose an SEO retainer for monthly improvements, monitoring, and keyword refinements
Either way, your foundation is built to last — you’re never starting from zero.
What Good SEO Looks Like on Your Website
You’ll know your site is optimized when it has:
Clear metadata on every page
Helpful content that answers real questions
Fast load times
Clean, readable formatting
Simple navigation
Mobile-friendly layouts
Internal linking between important pages
Optimized service and location pages
Natural keyword integration
Strong user experience
This is the foundation Google needs to confidently show your website to more people.
When You’ll Start Seeing Results
SEO is slow and sustainable — and the payoff is worth it.
Most businesses see:
Initial movement in 4–8 weeks
Stronger traction in 3–6 months
Significant authority growth over 6–12 months
Consistent improvements with ongoing updates
SEO is like planting seeds. With the right structure and care, your visibility grows steadily and reliably.
When SEO Works in the Background, Your Business Grows in Your Sleep
Without SEO:
Google can’t clearly understand what you do
Your competitors rise above you
You miss out on “near me” searches in your area
Your website becomes a pretty brochure — not a discovery tool
You depend on algorithms on social media instead of search engines
Potential clients never find you (even if your work is amazing)
SEO is what helps your website work for you — not against you.
How Studio Mila Supports Your SEO
Phase 1 — Built Into Every Website
Every Studio Mila website includes a strong SEO foundation:
Metadata
Header structure
On-page keyword integration
Internal linking
Clean page formatting
Accessible image alt-text
Basic keyword strategy
On-site organization
Your website launches already search-ready.
Phase 2 — Built Into Every Website
A deep, strategic SEO buildout designed for businesses ready to grow their search presence.
Advanced keyword & competitor research
Optimized service + location pages
Link-building strategies
AI-smart content structure
Consistent formatting across large sites
Strategic metadata
Internal linking clusters
Performance review & opportunities
Typical projects include ~26 pages of SEO-rich content.
Ongoing SEO Retainers
For businesses who want continuous monitoring, updates, and improvements each month.
You choose a level of support based on your goals.
Explore More SEO Resources
SEO Starter Guide (coming soon!)
SEO retainer options
Getting started with Ubersuggest
Ready to Strengthen Your Visibility?
SEO doesn’t have to feel overwhelming — and you don’t have to figure it out alone.
With the right structure and strategy behind your website, your business becomes more discoverable, more trusted, and more aligned with the clients you want to attract.