Elegant event space decorated with string lights on the ceiling, round tables with white tablecloths, floral centerpieces, and wooden chairs, set for a celebration or wedding reception.

Brand Identity

Atrium on Tenth is a historic event venue in downtown Columbia, blending timeless architectural character with modern sophistication. 

The brand identity highlights its industrial elegance — exposed brick, soaring windows, and refined details — positioning it as a versatile backdrop for weddings, corporate events, and community gatherings. 

With its balance of heritage and contemporary style, the brand conveys both prestige and approachability, making it a landmark space for memorable experiences.

Logo with black and white diagonal lines and the words 'The Atrium' in the center.
A bride and groom holding hands outside a building with a marquee sign that says, "Trust us, you can dance Heidi & Mike." The bride is wearing a white wedding dress, and the groom is in a dark suit with a boutonniere.

Scope & Keywords:

Historic • Elegant • Versatile • Elevated • Memorable

  • Full brand creation & creative direction

  • Website design & development 

  • Marketing campaigns & strategy

  • SEO & local search & content strategy

  • Event planning support & design

  • Coordination with other creative professionals (interior designers, stylists, photographers)

  • Brand asset library & collateral (invitations, signage, promotional materials)

  • Historic recognition & branding of heritage identity

Brand Story

The Atrium on Tenth is a historic property in downtown Columbia that has been transformed into one of the city’s most celebrated event venues. When the brand first launched, it needed more than a logo or a website — it needed a full identity system, a strategy for growth, and a clear presence in the community.

The Atrium was developed from the ground up under creative direction—its visual identity established, styled shoots guided, interior design collaborations supported, marketing campaigns launched, and SEO strategies implemented. These efforts positioned the Atrium as both a celebrated historic landmark and a modern venue, culminating in recognition as a notable historic property and the Best of Columbia 2022 award.

Website homepage for The Atrium, a venue in On Point, featuring an aerial view of the downtown area, a section about the venue with decor and seating details, a reviews section, and an image of a wedding party.
Website homepage for The Atrium on Tenth, a wedding venue in Columbia, Missouri, featuring a black and white photo of a bride and groom holding hands and looking at each other, with menu options and awards displayed.

Designer’s choice

My favorite part of the Atrium on Tenth’s brand is the logo suite and color palette. 

The logos strike the perfect balance between historic elegance and modern refinement, while the color system gives the brand flexibility to feel both timeless and fresh. 

Together, they anchor the brand across every touchpoint — from the website and signage to styled shoots and marketing campaigns.

Logo for The Atrium featuring a large stylized letter A in brown with the words "THE ATRIUM" written across the middle.
Elegant banquet table decorated with a tall floral centerpiece of white roses, orchids, and greenery, surrounded by gold chairs and numerous glass candles in a bright, modern venue.
A newlywed couple standing close, forehead to forehead, smiling with eyes closed, indoors with warm lighting and a brick wall in the background.

Design Your Next Chapter

Every project is a story of transformation — from vision to identity to a polished, professional presence. If you’re ready for a brand that feels timeless and impactful, let’s talk about how we can bring your next chapter to life.