Brand Identity
Stonecroft Manor is a fine-dining restaurant and lounge inside a historic 19th-century estate in Oakland, Maryland. The brand identity is rooted in heritage and refinement, blending colonial details with a modern polish. Every touchpoint — from the typography to the muted, historic color palette — was designed to feel timeless, welcoming, and elegant.
Scope & Keywords:
Full brand identity design
Custom Squarespace website design and development
Menu design (brunch, lunch, dinner, and drinks)
Print and digital promotional assets
Social media graphics
SEO strategy and implementation
Elegant • Historic • Inviting • Refined • Timeless
Brand story
Built in 1868, Stonecroft Manor has been restored into a landmark restaurant and lounge, serving seasonal menus that celebrate local flavors. The brand was developed to honor its historic roots while presenting a modern, elevated dining experience.
The identity was expanded through a complete design system, including brand assets, menus, and a responsive website. This unified presence positioned Stonecroft as a destination for both locals and travelers, blending history with hospitality.
Designer’s choice
My favorite part of Stonecroft Manor’s brand is the custom asset library — the collection of small decals inspired by colonial American style, but reimagined with a modern touch.
These details add texture and character across menus, signage, and the website, subtly reinforcing the brand’s historical roots while keeping the design fresh and contemporary.
Your Brand Could Be Next
Each project is a story of transformation — from vision to identity to a polished, professional presence. If you’re ready for a brand that feels timeless and impactful, let’s talk about how we can bring your next chapter to life
