A woman lies with her eyes closed while a person applies a facial mask using a brush, with bowls of the mask nearby.
Text that reads "Facial Boutique" with decorative swirls around the words.

Brand Identity

Erika’s Facial Boutique offers holistic skincare, combining customized facials with natural methods like face yoga to support healthy, glowing skin from the inside out. The identity blends soft, botanical touches and refined simplicity to convey care, balance, and natural beauty.

Three condiment bottles with pump dispensers arranged on a white surface against a black background. The bottles are colored red, yellow, and green.

Scope & Keywords:

Holistic • Nurturing • Balanced • Botanical • Radiant

  • Full brand identity / logo & mark design

  • Custom Squarespace website design & development

  • SEO strategy and implementation (service + location pages)

  • Squarespace course platform set-up & private membership portals

  • Visual assets (iconography, botanical patterns, line art)

  • Marketing collateral & social media visuals

White line drawing of a leafy branch on a black background.
White line drawings of women and various leaves on a black background.

Brand Story

Erika’s Facial Boutique was created to bring together scientific skincare and gentle, natural techniques. The brand needed to reflect this holistic approach while also presenting a professional, elevated identity.

The brand was developed with a logo suite, botanical illustrations, and a website designed to highlight services, face yoga courses, and client education. SEO and membership portals were added to extend reach and build community. The result is a brand that communicates expertise, warmth, and long-term client care.

Color palette with six circular color swatches arranged in three rows, from top to bottom: light pink, brown, light gray, olive green, dark green, and grayish green.
Large cream-colored letter 'F' above smaller cream-colored letter 'B' on a black background.

Designer’s choice

What I love most about Erika’s brand is the asset library of botanical line art, leaf motifs, and subtle organic textures. 

These little accents give the brand personality — they feel delicate and natural, reinforcing her holistic approach — and they’re versatile enough to weave through her website, social media, and printed collateral without overwhelming.

Bring Your Story To Life

Every project is a story of transformation — from vision to identity to a polished, professional presence. If you’re ready for a brand that feels timeless and impactful, let’s talk about how we can bring your next chapter to life.