A dark wooden dresser with drawers, topped with a brown vase filled with orange dried flowers, a black box with yellow accents, and framed artwork hanging above.
Opoll luxury scented candles logo in black and white.

Brand Identity

Oppoli is a luxury scented candle and fragrance brandcommitted to delivering rich, long-lasting aromas with ethical ingredients. 

The identity leans into a sleek, sophisticated aesthetic with minimalist design, deep contrast, and high-end refinement — signaling both sensory indulgence and conscious quality.

A lit vanilla milk scented candle on a decorative tray alongside a white ceramic pitcher, some driftwood, and a yellow flower with greenery in the background.
Text that says 'oP!'
Repeating pattern of geometric line art circles on a beige background.

Scope & Keywords:

Luxurious • Clean • Modern • Sensory • Ethical

  • Brand identity enhancements & expansion

  • Custom Squarespace website design & development

  • Full e-commerce shop set-up and optimization

  • Visual assets & brand design elements (patterns, graphics, brand collateral)

Technical drawing of a cylindrical object with a circular top, a side view illustration, and a section view, including annotations and measurements.

Brand Story

Oppoli emerged as a response to luxury candle brands that underdeliver. The founder wanted quality scents that last, crafted with vegan, cruelty-free materials, at a price point that feels accessible. 

The brand story is about bringing genuine sensory excellence to everyday spaces — making a home feel elevated, moment by moment. 

Through brand refinements and the creation of a user-friendly, high-conversion e-commerce site, Oppoli’s identity was scaled from a minimal foundation to a luxury brand that feels elevated and enduring.

Designer’s choice

My favorite part of Oppoli’s brand is how the website and expanded design system brought luxury to life. By weaving in minimal layouts, refined typography, and subtle enhancements, the digital experience now mirrors the sensory richness of their products. 

It’s proof that brand expansion — not just creation — can transform a business into something that feels both premium and approachable.

A lit vanilla milk scented candle in a black container with golden interior, placed on a small round wooden coaster on a dark wooden surface. Surrounding the candle are white berries, green and red leaves, and a black box with gold text that reads 'OPPI - Indulge in Opulence'.

Bring Your Story To Life

Every project is a story of transformation — from vision to identity to a polished, professional presence. If you’re ready for a brand that feels timeless and impactful, let’s talk about how we can bring your next chapter to life.