Collage of lifestyle images including a woman reading a book, a woman smiling with raspberries, a couple with their dog on a bed, a woman arranging picture frames, a plate of salad, and herbs with a motivational quote about being awesome.
Vintage black clock with Roman numerals and decorative gold hands.

Brand Identity

Kate Forest Wellness was designed as a health and nutrition coaching brand focused on whole-body wellness and sustainable lifestyle shifts. The identity combines soft botanicals, calming sage green tones, and a refined serif logo style to create an approachable yet elevated presence.

Scope & Keywords:

Calming • Natural • Refined • Empowering • Balanced

  • Conceptual website design & layout (desktop and mobile mockups)

  • Logo and monogram design

  • Custom brand pattern and supporting graphics

  • Visual direction for collateral and social media

  • Style Guide 

A bowl of granola topped with banana slices, strawberries, and blueberries on a white plate, with a vintage spoon next to it. Scattered blueberries and strawberries are arranged on the white surface outside the bowl.
Person placing a purple cabbage into a reusable mesh shopping bag filled with green leafy vegetables, with a white and blue disposable coffee cup nearby.

Brand Story

Kate Forest Wellness was envisioned as a coaching practice dedicated to helping clients achieve sustainable health through personalized approaches. The brand story emphasized empowerment, education, and holistic support.

The conceptual work included a complete identity system and website mockups designed to showcase services, recipes, and educational content. The result was a brand direction that felt polished, trustworthy, and supportive.

A webpage design for Kate Forest Wellness featuring a top image of a bowl of chopped vegetables and avocado, with a photo of a woman cooking with a man in a kitchen, and text promoting wellness and investing in oneself.
Logo for K&C Wellness featuring stylized initials 'K' and 'C' in light green on a pale background with the word 'WELLNESS' beneath.

Designer’s choice

The logo design is the defining feature of Kate Forest Wellness. The primary mark and monogram balance softness with sophistication — pairing refined typography and subtle botanical details to create a sense of calm and confidence.

The result is a timeless, versatile emblem that perfectly reflects the brand’s focus on holistic wellness and enduring balance.

Let’s Build Something Timeless Together

Every project is a story of transformation — from vision to identity to a polished, professional presence. If you’re ready for a brand that feels timeless and impactful, let’s talk about how we can bring your next chapter to life.