Logo featuring a white outline of a historic manor house with arched porch on a dark background, and text reading 'Stonecroft Manor Est. 1868'.
A circular emblem with a large letter 'S' in the center, surrounded by laurel branches and two concentric circles.
A large white and black three-story house with a front porch decorated with patriotic banners and hanging flower baskets. The house has a steep gabled roof and multiple windows, surrounded by trees.

Brand Identity

Stonecroft Manor is a fine-dining restaurant and lounge inside a historic 19th-century estate in Oakland, Maryland. The brand identity is rooted in heritage and refinement, blending colonial details with a modern polish. Every touchpoint — from the typography to the muted, historic color palette — was designed to feel timeless, welcoming, and elegant.

Black and white religious stained glass window with large letters S, M, and V

Scope & Keywords:

  • Full brand identity design

  • Custom Squarespace website design and development

  • Menu design (brunch, lunch, dinner, and drinks)

  • Print and digital promotional assets

  • Social media graphics

  • SEO strategy and implementation

Elegant • Historic • Inviting • Refined • Timeless

Homepage of Stonecroft Manor restaurant in Oakland, featuring an exterior photo, sections about the restaurant's history, menus for brunch, lunch, dinner, and drinks, a photo of an outdoor dining area decorated with string lights, and contact information.

Brand story

Built in 1868, Stonecroft Manor has been restored into a landmark restaurant and lounge, serving seasonal menus that celebrate local flavors. The brand was developed to honor its historic roots while presenting a modern, elevated dining experience.

The identity was expanded through a complete design system, including brand assets, menus, and a responsive website. This unified presence positioned Stonecroft as a destination for both locals and travelers, blending history with hospitality.

Designer’s choice

My favorite part of Stonecroft Manor’s brand is the custom asset library — the collection of small decals inspired by colonial American style, but reimagined with a modern touch. 

These details add texture and character across menus, signage, and the website, subtly reinforcing the brand’s historical roots while keeping the design fresh and contemporary.

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